Is Your Brand Messaging as Clear as You Think It Is?
Think your brand message is clear? It might not be to your audience. Here’s how to spot hidden confusion and clarify your message so customers say yes faster.
Why Your Website Needs a Junk Drawer
You think website visitors want to see everything, but they don’t. Learn how to clean up your navigation bar without losing valuable content.
Why Your Business Needs a Black Friday / Cyber Monday Offer
If you’re still on the fence, here are three reasons why your business needs a Black Friday/Cyber Monday promotion.
How to Create a Brand Message that Resonates
Your brand message is more important today than ever before. When you craft a narrative that resonates with your audience, your brand is felt, not just seen. Learn how to create one that cuts through noise to connect with the right audience.
The One Thing All Customers Need & How to Provide It
It’s as essential as your morning cup of coffee – the innate desire to be seen and heard. Learn how genuine recognition and personalized interaction can elevate customer experiences and foster loyalty.
The Power of Being Told What to Do: Lessons from Parenting and Entrepreneurship
Make working with you a no-brainer by using these steps to guide prospective clients.
The Stress Less Sales Funnel Checklist: Your Step-by-Step Guide
If the idea of creating a sales funnel has you under the desk in a fetal position, take a breath. Our Sales Funnel Checklist walks you through each step, making it almost as fun as summer camp!
The Truth About Online Courses
People spend billions of dollars each year buying online programs, but how do you know if an online course is right for you?
Crafting the Perfect One-Liner: Why you need a professional pick-up line
When you think about it, a pick-up line is essentially the social equivalent of an elevator pitch. It's a brief hook intended to pique someone's interest and draw them in for more. However, unlike pick-up lines, there is one right formula for creating a perfect one-liner.
The Decaf Test for a High-Converting Homepage Header
Your homepage header is one of the most valuable pieces of online real estate you’ll ever own. But, here's the kicker - if it’s NOT optimized, you may as well include a link to your competitor’s website.
The Power of Three: How the Rule of 3 Can Transform Your Communication
The rule of 3 is a powerful tool for communication. It's a simple yet effective way to convey information, make a point, and create memorable messages.
Streamline Your Website Navigation: A Lesson from St. Patrick's Day 2000
Putting too many options in your navigation bar reduces the chances that visitors will take the one action you want. But, what do you keep when it’s all important?
What’s at Stake for Your Customers? Tips from my mother.
To entice people to work with you, first describe what can happen if they don't work with you.