Heather Frechette-Crowley Heather Frechette-Crowley

Why Your Website Needs a Junk Drawer

You think website visitors want to see everything, but they don’t. Learn how to clean up your navigation bar without losing valuable content.

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Heather Frechette-Crowley Heather Frechette-Crowley

How to Create a Brand Message that Resonates

Your brand message is more important today than ever before. When you craft a narrative that resonates with your audience, your brand is felt, not just seen. Learn how to create one that cuts through noise to connect with the right audience.

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Heather Frechette-Crowley Heather Frechette-Crowley

The One Thing All Customers Need & How to Provide It

It’s as essential as your morning cup of coffee – the innate desire to be seen and heard. Learn how genuine recognition and personalized interaction can elevate customer experiences and foster loyalty.

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Heather Frechette-Crowley Heather Frechette-Crowley

The Truth About Online Courses

People spend billions of dollars each year buying online programs, but how do you know if an online course is right for you?

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Heather Frechette-Crowley Heather Frechette-Crowley

Crafting the Perfect One-Liner: Why you need a professional pick-up line

When you think about it, a pick-up line is essentially the social equivalent of an elevator pitch. It's a brief hook intended to pique someone's interest and draw them in for more. However, unlike pick-up lines, there is one right formula for creating a perfect one-liner.

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Heather Frechette-Crowley Heather Frechette-Crowley

The Decaf Test for a High-Converting Homepage Header

Your homepage header is one of the most valuable pieces of online real estate you’ll ever own. But, here's the kicker - if it’s NOT optimized, you may as well include a link to your competitor’s website.

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