Why Your Business Needs a Black Friday / Cyber Monday Offer

It’s August, but I’m sipping a Starbucks Pumpkin Cream Cold Brew, and Christmas decorations are on display at Costco. Basically, if you don’t have your New Year’s reservations confirmed, you’re in trouble. 

I know how easy it is to fall into the trap of thinking you’ll work on things later (especially when it comes to marketing). But – brace yourself - now is later, and it’s time to get your Black Friday / Cyber Monday offers ready!

Gone are the days when Black Friday meant braving the cold at 4 a.m. to snag a deal (unless you’re my aunt). Today, the deals have moved online, and every business has something to offer. 

If you’re still on the fence, here are three reasons why your business needs a Black Friday/Cyber Monday promotion:

1. People Are Ready to Buy

Black Friday and Cyber Monday have become as synonymous with shopping as popcorn is with the movies. Consumers are primed to make purchases during these days, and if you don’t have an offer ready, they’ll take their money elsewhere.

2. A Built-In Sense of Urgency

What’s better than a ‘limited-time offer’ to drive sales? A legitimate ‘limited-time offer.’ Consumers are skeptical, and vague timelines don’t create urgency. But, when an offer is tied to something concrete like Black Friday or Cyber Monday people are less likely to think you’re bluffing and more likely to pull out a credit card. 

3. A Captive Audience

Social media can feel like a one-sided conversation, but Black Friday and Cyber Monday give you a unique opportunity to engage your audience. People will be glued to their social feeds, looking for deals and avoiding awkward family moments. Use this to your advantage and create real digital engagement with your audience.

👉Remember, to stay on customers' radar year-round, you should have an email nurture stream ready to go!

Thanksgiving might seem far away, but stock up on cranberry sauce now because it will be here before you know it.