From marketing ideation to Instagram stories, Root Marketing creates content that connects with your audience, so you can do more of what you do best.
Marketing that Creates Demand
Powerful marketing that clarifies your message, connects with your audience, and increases your revenue.
It’s Time to Stop:
Trying to do it all on your own
Turning off potential clients with confusing messaging
Outsourcing to agencies that use cookie-cutter content
A cohesive, coordinated plan creates demand. Without it, you’re just wasting time on random acts of marketing.
Your mom was right — you are special, and that’s why we create content specifically for you and your business.
No time for socializing? Let us handle the small talk, so you can focus on delivering the big stuff.
It’s easier than you think.
Schedule a call.
Allow us to create & execute a custom marketing plan.
Sit back and listen to the phone ring.
“Heather’s attention to detail and thoroughness in her final products demonstrate her level of commitment and professionalism to her clients and work.”
— Christie G., Owner,
Body Essentials Personal Training & Wellness
“Heather clearly understood what our company needed, quickly grasped our tone & brand feel and translated that into effective copy. Within 1 month of working with her, we saw over 2x growth in revenue from email marketing and 1.5x higher open rates! That doesn’t mention the time, stress, and effort I saved not having to write the copy myself. She has literally reshaped my business!”
— Kareem A. ,
Founder & Marketing Director, Tryps
“Root Marketing delivers. Heather and her team have taken the heavy lifting off our plate. They understand our audience and have really become our marketing department. ”
— Neil M., General Manager, Catamount North
Marketing tailored to your business.
We use customized, strategic content to connect with the right clients, grow your business, and increase revenue.
Messaging
Custom blog posts
Sales funnels
Website copy
Email nurture streams
“Creating an updated website was painful for me in every way, but by far the most daunting “to do” was creating copy that not only told the story of why I do the work I do and how I can help my clients, but copy that captured my “voice.” Heather did that. She was a joy to work with and “talked me off the ledge” many, many times. I wouldn’t have my website had it not been for her!”
— Etienne M., Owner,
Morris Recruiting & Consulting
“Heather is amazing to work with! I struggled for a long time to nail down key branding components for my business, so I turned to her for help. Together we discussed and identified the goals behind the work I do and the needs of my target audience. Heather helped me find clear messaging to promote my work, messaging that I can use online and when networking in person. I highly recommend Heather's services at Root Marketing!”
— Nancy M., Owner,
Hungry Enough to Eat Six
“Heather was dynamite. Not only was she a great match for my energy and enthusiasm, but she was brilliant in extracting from my long-winded responses. She was able to direct what I was saying into a focused approach for content and a strategic plan on how to better tailor my website copy. Heather has been incredible to work with and a remarkable extension of my team.”
— Ally B., Lady Boss Owner,
The Write Place, Right Time
Bad marketing is one of the top reasons small businesses fail.
To be successful focusing on what you do best, you have to be willing to put the other things down.
Otherwise, you risk:
Missing opportunities
Wasting time and money
Freezing under the overwhelm
Small business marketing, done well.
I’m Heather Frechette-Crowley, Founder and Principal of Root Marketing.
Over my 20+ year marketing career, I’ve led international marketing teams and have been the marketing team. I’ve helped small businesses and multi-billion-dollar, global entities connect with their target audiences to grow market share and generate revenue.
As a seasoned marketing professional, I know the importance of maximizing reach and connecting with your target audience. Growing up in an entrepreneurial family, I also know most small businesses don’t have a 6-figure marketing budget.
Here’s a secret - you don’t need a big agency to get results. In fact, a lot of those agencies use the same cookie-cutter formula across the board. I know because I’ve worked with a number of the big guys.
Root Marketing was created to help small businesses succeed in an overwhelming marketplace. We know small business. It’s in our DNA.
Let us help you reach your goals and grow your business.
The About section is one of the most visited areas on your website. It’s also the most underutilized – until now!
Use these 3 Pro Tips to create a lead-converting About page.
Get it now!